With the news that Viaplay have acquired Premier Sports, and that some form of rebranding of Premier’s channels will take place, I thought it would be interesting to speculate what form that will take, and when we think it will happen.
Are we looking at Viaplay Sports 1 and 2? Viaplay Premier maybe? A new brand altogether?
I would think ideally they may have liked the branding to change for the start of the football season, but with some leagues having already started and others beginning next week, I doubt that’s enough time to implement things.