Viaplay and Premier Sports

With the news that Viaplay have acquired Premier Sports, and that some form of rebranding of Premier’s channels will take place, I thought it would be interesting to speculate what form that will take, and when we think it will happen.

Are we looking at Viaplay Sports 1 and 2? Viaplay Premier maybe? A new brand altogether?

I would think ideally they may have liked the branding to change for the start of the football season, but with some leagues having already started and others beginning next week, I doubt that’s enough time to implement things.

I had assumed that Premier would become ViaSports in the rebrand, but I see that Viaplay has already phased that brand out in the Nordics.

They’re currently branding their sports channels as Vsport…

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